8 Ball Business Marketing PHILOSOPHY

" ...you should focus on closing the gaps with your competitors on strategically important criteria as identified by your research. "

8 Ball Business and Marketing believes that marketing should be undertaken with a clear understanding of value from the markets perspective. This takes into account how the market defines value, and how you are performing in relation to your competition in the delivery of this value.

Armed with this knowledge you are then in a position to implement marketing strategies and programmes that are driven by the customer perception of value.

8 Ball Business and Marketing employs a systematic Value Management process in order to achieve the aforementioned outcomes. This system involves a number of steps which are outlined below.

The first step in the process is to understand how the market defines value. The Value Model examines not only your customers, but the customers of your competitors. This enables you to paint of a true picture of the market. The crux of this model is that there is a clear interaction between the Quality & Price.

The next step determines how you are performing in relation to your key competitors in relation to the value model. With this knowledge you will now understand the key areas where you are falling down in relation to your competition or the key areas where you are outperforming your competition.

Once competitive market knowledge has been acquired and understood, the next step is to use this knowledge to develop and implement focused ‘competitive’ marketing plans along with strategic business plans. These plans are now driven by the voice of the market.

Now that you have identified areas within your business that require improvement in order to compete effectively in your chosen market, Lean and Six Sigma Marketing techniques allow you to refine your internal processes to ensure that you are delivering outstanding value to the end user.

Upon implementation of the strategic plan, the company would have made a number of changes or subtle variations to its offering. It is important to see if these changes are having the desired effect. The Value Monitoring process involves monitoring market reactions on a regular basis as to the company’s performance on key attributes in the Delivery of Superior Value.